Product Management Tools: A Complete Information

What is Product? Product is anything that can be offered to a market that might satisfy a want. Product is the requirement of consumers which is manufactured naturally and unnaturally with the help of machines. In this article I've explained more information about products, its types, stages about products, product levels, and understanding the product life cycle. 

Marketing Strategy: A Complete Information

What is Strategy? Management's plan to attain outcomes consistent with organizational mission & goals, is meant by a strategy. What is Strategic Management? Process of determining organisational mission and goals of an organisation within the context of the internal & external environment assessment, formulating and implementing strategy by exerting strategic control for successful achievement of goals. In this article I've explained detail about strategy management, strategic formulation, different levels of strategy, etc. 

Marketing Management: A Complete Information

Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. In this article I've explained more about marketing, its elements, its importance, scope, and tools for marketers. You'll also get to know about the difference between marketing and selling through this article. 

Investment Areas: Know More About Preference Shares

What is Preference Share?

Preference Share is the Capital stock which provides a specific dividend that is paid before any dividends are paid to common stockholders, and which takes precedence over common stock in the event of a liquidation. Like common stock, preference shares represent partial ownership in a company, although preferred stock share holders do not enjoy any of the voting rights of common stockholders. Also unlike common stock, preference shares pay a fixed dividend that does not fluctuate, although the company does not have to pay this dividend if it lacks the financial ability to do so.